November 12, 2012 by MobiBlogger
Mobility, social media, and cloud computing are the new powerful emerging technologies that are taking the world by storm that many businesses will have to consider deploying them within their digital marketing strategy
New Technological innovations has been changing and improving and will continue to improve every aspect of how we learn , work, and live our life in the ever changing world .
Mobility, cloud computing , visual mobile search , social networking and location based services are some of the new powerful emerging technologies that are taking the world by storm that many people will have to consider deploying them within their digital strategy with social business and mobility . Increasingly, China is playing a key role in today’s technology innovations ,especially in the manufacturing of low cost mobile enabled internet device and harnessing itself as one of the biggest user market for mobile and internet technology
The shift away from PC Internet centric computing to mobile internet enabled handheld devices is rapidly changing the Internet technology and the way it is being used while Social network has installed new social patterns and effectively affect people on how they engage , communicate and spend their time .With Social networks extending its global reach with more than 880 million users globally , major social networking and microblogging sites like Sina Weibo , Facebook , Twitter and YouTube have replaced some of the older Internet companies while newer mobile influenced social networking platform is foreseen coming into the scene
These new platforms are being shaped by the integration of mobility, social networking, and cloud computing. The recent emergence of location-based mobile social networking services offered by providers such as Foursquare ,Urbanspoon , Pelago and Loopt is revolutionizing social networking by allowing users to share real-life experiences via geo-tagged user-generated multimedia content providing navigational capabilities and delivering advertisement on a location basis with GPS features including identifying of location and providing information about local restaurants, hotels, allowing exchange recommendations with friends about special promotional venues, check-in with capabilities to notify or indentify nearby friends whom are in the vicinity
Successful enterprises and marketers must therefore find new strategies to engage to social consumers ,the requirement to remain innovative and ahead of the latest trends has encouraged brands to implement mobile applications and online platforms even more .
New technologies that are frequently being used by people to communicate like sms ,tweeting and micro blogging while on the move will be of utmost significance for enhancing your brand’s interaction with consumers, especially when you are looking to achieve a ‘cool’ technological effect for the user. Consumers are savvier nowadays and they prefer to use interactive technologies which enhanced their profile in front of their friends and associates
Therefore businesses will need to understand the urgency to use mobile initiatives and social networking to engage with consumers as it will lead to improved sales and important customer feedback. However,
how can you find the perfect balance between engagement, social media and mobility.?
How do you harness the power of social media and mobile interactivity to its fullest potential ?
Mobile internet enabled devices including iPad , smartphones, netbooks and portable digital game players can offer engaging opportunities and add more value to the consumer personal experience whilst engaging them with exciting content that will allow them to share to their friends through Mobile social media
Profit From Mobile Social Media Revolution will examines the rapid growing market of social networking thru such Mobile gadgets together with Web based social networking sites and provide an overview of the emerging Mobile Social Media Platform which will reach over 1.8 Billion user globally up to 2015 , with a major portion of user based in China .
This book explores different option for using mobile social media for business development ranging from business to consumer, consumer to consumer and business to business conversation models, it shows you the many social media tools and platforms you can use in your social media marketing strategy. It answer key question in each type of social media marketing strategy to help you plan and execute a successful social media marketing campaign.
In this book, you will discover
– How companies are leveraging on smartphones and tablets to tap their social network power.
– Types of social media marketing tools and their usage
– How to integrate various mobile and social networking tools into your marketing plans
– How the Chinese mobile social landscape works and strategies to engage the Chinese consumer.